The choice between SEO and paid ads depends on your business’s goals and timeline. Paid ads provide instant traffic and quick results, while SEO is a long-term strategy for building a sustainable, free traffic source. For most businesses, the most powerful and effective approach is to use both strategies in a complementary way....
You did it. You followed the steps, launched your first Facebook and Instagram ad campaign, and now the numbers are rolling in. But as you stare at the Meta Ads Manager dashboard, you’re faced with a new challenge: a screen full of acronyms and metrics. What is a “CTR”? Is my “CPC” too...
You’ve built your online store, you’ve mastered your product descriptions, and you’re ready to make sales. But the truth is, a beautiful website alone won’t generate traffic. You need a way to get your products in front of the right people, and few tools are as powerful for that as Facebook and Instagram...
You’ve done it. You’ve launched your brand-new online store. The products are perfect, the photos are stunning, and the checkout process is flawless. But as the days turn into weeks, the silence is deafening. The only visitors you’re getting are your friends and family. This is the moment when the hard work truly...
It’s a familiar story. You’ve created a stunning Instagram post, you’re getting great engagement, and you feel confident that it could reach a wider audience. So, you hit the “Boost Post” button, only to be met with a frustrating message: “You can’t boost this post.” The button is greyed out, or you get...
As a WooCommerce store owner, you’re constantly seeking ways to put your products in front of the right people at the right time. While standard ads have their place, there’s a more intelligent, automated, and highly effective advertising format that’s a game-changer for e-commerce: Dynamic Product Ads (DPAs) on Meta (Facebook and Instagram)....
In today’s e-commerce landscape, simply having a Shopify store isn’t enough. To truly expand your reach, capture new customers, and boost sales, you need to be where your audience spends their time: Facebook and Instagram. Meta’s platforms offer a powerful ecosystem for discovery, engagement, and direct commerce. By seamlessly connecting your Shopify store,...
Selling on Facebook Marketplace can be a fantastic way to reach local buyers and even those further afield. But few things are more frustrating than when your listings suddenly disappear, won’t renew, or get taken down for policy violations. It can feel like you’re shouting into the void! At Mbial Business, we understand...
Facebook Marketplace has long been a go-to for local pickups, but its integrated shipping feature has opened up a national audience for sellers. This means you’re no longer limited to buyers within driving distance, dramatically expanding your potential customer base and sales opportunities. However, navigating the world of shipping on Marketplace comes with...
Facebook Marketplace has revolutionized local buying and selling, connecting millions of people with unique items and great deals. It’s an incredibly convenient platform, but like any online marketplace, it attracts fraudsters alongside legitimate users. Scams on Facebook Marketplace can range from frustrating to financially devastating, making it crucial for both buyers and sellers...
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