How to add an Instagram shop in 2025: Integrating your ecommerce store on Instagram

August 17, 2024

In today’s digital age, Instagram has transformed from a simple photo-sharing app into a powerful ecommerce platform with over two billion active users. For businesses, this presents an incredible opportunity to reach new customers and drive sales by setting up an Instagram shop. By integrating your ecommerce store with Instagram, you can showcase your products directly on your profile, making it easier for customers to browse, discover, and purchase items—all without leaving the app.

Setting up an Instagram shop allows you to tap into Instagram’s vast user base and streamline the shopping experience for your audience. With features like shoppable tags, reels, and stories, your products can be seamlessly promoted to a wider audience, potentially increasing your conversion rates. In this guide, we’ll walk you through the steps to successfully add an Instagram shop and maximize the benefits of this dynamic platform for your business.

1. What is an Instagram shop?

An Instagram shop is a digital storefront that connects your product catalog to your Instagram profile. This feature allows you to promote and sell products directly on Instagram. After integrating your shop, you can use shoppable tags in posts, reels, videos, and stories. These tags provide customers with product details and purchasing options, either on your ecommerce website or directly in-app.

Example of an Instagram Shop

2. Benefits of integrating your ecommerce store with Instagram:

2.1. Streamlines the purchase process:

An Instagram store simplifies the purchasing process by showing how to add an Instagram shop with shoppable tags in your content. Customers can tap these tags to view product details and make purchases directly on Instagram or through your website. This seamless experience can boost conversion rates.

2.2. Creates brand awareness:

With over two billion monthly active users, Instagram offers vast exposure for your brand. By setting up Instagram Shopping, you can reach a broader audience and increase brand visibility.

2.3. Empowers you to showcase products more effectively:

Instagram’s visual-centric platform allows you to present your products in an appealing way. High-quality images and videos can attract new customers and improve conversion rates among existing customers.

3. How to Add an Instagram shop?

3.1. Confirm your business meets eligibility requirements for Instagram Shopping:

Before integrating your ecommerce store with Instagram, ensure your business meets the necessary eligibility criteria, including supported markets, physical product sales, and compliance with Instagram’s commerce policies. This is essential for successfully learning how to add an Instagram shop to your profile.

3.2. Update to the latest version of Instagram:

Ensure you’re using the latest version of Instagram to access all shopping features. If needed, update the app via the App Store or Google Play.

3.3. Convert your personal account into a business account:

Switch your personal Instagram account to a business account by navigating to your profile settings. This is essential for setting up an Instagram shop.

3.4. Connect to a Facebook business account:

Although not mandatory, connecting your Instagram business account to a Facebook business page can enhance your business strategy.

3.5. Set up your shop and load your product catalog:

Use Commerce Manager within Meta Business Manager to create your shop and upload your product catalog. Sync your catalog with a third-party ecommerce platform like WooCommerce, Shopify, or BigCommerce if applicable.

3.6. Submit your account for approval:

After setting up your shop, submit your account for approval through the Instagram app. The review process may take several days.

3.7. Activate Instagram Shopping features:

Once approved, activate shopping features on your Instagram account to start tagging products in your content.

3.8. Start tagging and selling products on Instagram:

With your Instagram shop live, begin using shoppable tags in posts, reels, videos, and stories to promote and sell your products.

3. How to promote your products and store on Instagram?

3.1. Use hashtags:

Incorporate relevant hashtags in your posts to make your products more discoverable and potentially appear on Instagram’s Explore page.

3.2. Run targeted Instagram ads:

Use digital ads to target specific audiences based on interests, behaviors, and demographics, increasing your chances of reaching potential customers.

3.3. Collaborate with influencers:

Partner with influencers who align with your brand to reach a wider audience through sponsored content.

Final thoughts: How to set up an Instagram store in 2025

Setting up an Instagram shop can be challenging, especially when learning how to add an Instagram shop with the platform’s approval process and various requirements. Instead of navigating this on your own, you can take advantage of our specialized service, where we help business owners get their Instagram shops approved. Our expertise ensures that your shop is set up correctly and efficiently, allowing you to focus on reaching a broad audience of potential customers.

If you’re ready to expand your online presence and drive sales through Instagram, let us handle the complexities of how to add an Instagram shop and get it approved. With our support, you can seamlessly integrate your ecommerce store with Instagram and start benefiting from the platform’s powerful shopping features.

Example of an Instagram Checkout

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