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As a South African business owner, staying informed about the latest changes on social media platforms is crucial. In recent years, these platforms have undergone significant transformations, particularly with Meta, formerly known as Facebook. Understanding these changes and how they impact your business is key to adapting and thriving in the digital landscape.

Understanding Meta: Connecting People and Businesses

Meta describes itself as a technology company that aims to help people connect with each other, find communities, and grow businesses. It has evolved from a social media platform into a multifaceted technology giant, offering a range of services and products designed to enhance connectivity and business opportunities.
One of Meta’s key features for businesses was its Shops feature, which allowed businesses to set up digital storefronts on Facebook and Instagram. This feature enabled businesses to showcase and sell products directly to their audience on these platforms.

Introducing Checkout with Facebook & Instagram: A Game-Changer for eCommerce

One of the most significant changes introduced by Meta is the Checkout with Facebook & Instagram feature. This feature allows businesses to sell products directly to customers within the app, streamlining the purchasing process and enhancing the overall shopping experience.
Previously, businesses could use Facebook and Instagram Shops to showcase their products and direct customers to their eCommerce websites to complete purchases. With Checkout, customers can now complete their purchases without leaving the app, making the buying process more convenient and seamless.

Impact on South African Businesses: What You Need to Know

For South African businesses, these changes have significant implications. If your shop doesn’t have Checkout with Facebook & Instagram enabled, you won’t be able to host a shop on your Facebook Page or Instagram account from August 10, 2023.
This change means that South African businesses can no longer use Facebook or Instagram Shop catalogues and product tagging for their stores. This can have a significant impact on businesses that rely heavily on social media for sales and marketing.

Mbial Business: Empowering South African Businesses

At Mbial Business, we understand the challenges that South African businesses face in light of Meta’s changes. That’s why we offer a service that allows anyone from South Africa to have a Shop on Instagram or Facebook, as long as they have their own website.
Our service enables businesses to bypass Meta’s policy changes and continue selling on these platforms, helping them reach their target audience and drive sales. So the short answer to if a business from South Africa can get a Shop on Facebook or Instagram is Yes, so please contact us and we can help you.
Please feel free to contact me here if you have any questions

Navigating the Changes: Strategies for Success

While these changes may present challenges, there are several strategies that South African businesses can use to navigate the new landscape and continue to thrive on Facebook and Instagram:
  1. Organic Posting: Continue to post engaging and informative content on your Facebook Page and Instagram account. Use this content to drive traffic to your eCommerce website and encourage sales.
  2. Instagram Reels and Stories: Utilize Instagram’s Reels and Stories features to showcase your products and engage with your audience. Use these features to promote special offers and discounts and drive traffic to your website.
  3. Advertising: Despite the changes, you can still use Facebook and Instagram advertising to reach your target audience. Use product tags and links to external sites in your ads to drive traffic to your eCommerce website.
  4. Direct Messaging: Encourage customers to send you direct messages to inquire about products and place orders. Use these messages to provide personalized service and drive sales.

Looking Ahead: Embracing Change and Thriving in the Digital Age

While the changes introduced by Meta may require some adjustment, they also present new opportunities for South African businesses to reach their target audience and drive sales. By embracing these changes and adapting their strategies, businesses can continue to thrive on Facebook and Instagram and capitalize on the growing trend of eCommerce.


Staying informed about the latest changes on social media platforms is essential for South African businesses. By understanding these changes and implementing the right strategies, businesses can navigate the evolving digital landscape and continue to grow and succeed in the digital age.

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Please feel free to contact me here if you have any questions
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