It is one of the most frustrating scenarios for any advertiser: you spend meticulous time crafting a campaign, only to log into Ads Manager and see the dreaded “Not Delivering” status. This status means Meta’s ad auction system isn’t serving your ad to anyone, resulting in zero impressions and no budget spend.Whether your...
Achieving success on Instagram is crucial for digital marketers and small business owners, as the platform boasts over 2 billion active users globally, offering a wealth of opportunities to drive sales and build brand awareness.However, even the most captivating content can go unnoticed if published during an “Instagram dead zone”. This guide consolidates...
Big news for e-commerce businesses leveraging Meta’s platforms: the in-app checkout feature is officially retiring in 2025. This isn’t just a minor tweak; it’s a fundamental shift that will impact how you sell, advertise, and connect with your customers. The good news? With proper preparation, this change presents a massive opportunity for growth....
Almost every brand is turning to Instagram to market their products, so you can bet your competitor is on there too. Hundreds (if not thousands) of other brands are all competing for user attention, so relying on a purely organic strategy is no longer enough. Instead, you need a smart mix of organic...
As you prepare to finalize your 2026 social media budget, it’s time to abandon the old playbook. The days of simply allocating a lump sum to a single ad platform are gone. In 2026, social media is more than just a marketing channel; it’s a living ecosystem of content, communities, and commerce. The...
For small businesses leveraging Meta Shops, a significant change has just rolled out in the US that could be quietly costing you sales. Meta is actively phasing out its in-app checkout feature, meaning customers who click on your products within Instagram or Facebook Shops are no longer completing their purchase directly on the...
In the age of endless feeds and fleeting trends, the number of followers you have means nothing if they aren’t truly loyal. A loyal following is the most valuable asset a brand can possess, a community of customers who will advocate for you, defend you, and stand by your brand, regardless of what’s...
In the world of social media, relying on a gut feeling is a recipe for mediocrity. You might think your audience prefers videos, or that your call-to-action is compelling, but without data, it’s all just a guess. This is where A/B testing comes in. A/B testing, or split testing, is a scientific method...
The rise of AI has sparked a massive debate in the marketing world. On one hand, AI promises to automate tasks, personalize content, and provide unprecedented insights.On the other, it raises concerns about authenticity, increased competition, and the human element of marketing. So, is AI making social media better or worse for marketers?...
In the crowded world of social media, a “one-size-fits-all” content strategy is a surefire way to get lost in the noise. Today’s consumers expect content that is tailored to their interests, but creating unique, personalized posts for every audience segment seems impossible—until now. AI is the game-changer that allows you to break through...
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