How Many Times Can You Renew a Facebook Marketplace Listing?

As an avid seller on Facebook Marketplace, I’ve learned that timing is everything. It’s not just about posting a great listing with good pictures and a fair price; it’s also about keeping that listing visible. The key to staying at the top of the feed is mastering the “renew” feature.
If you’ve ever posted an item and watched it sink into the abyss of older listings, you know the frustration. That’s where renewing comes in. Renewing your listing essentially gives it a second life, pushing it back to the top of the search results as if it were a brand-new post. But how many times can you actually do this before you have to start from scratch? That’s the question I’ll answer for you.

What is the renewal limit?

The short answer is you can typically renew a listing on Facebook Marketplace up to five times.

A standard listing on Facebook Marketplace remains active for seven days. After those seven days, the listing will expire, and you’ll have the option to renew it. You can renew it once per week, and this can be done five times in total. This means you can keep a single listing visible for up to 42 days (7 days for the initial listing + 5 renewals of 7 days each).
After you’ve reached the renewal limit, the “renew” button will disappear, and you’ll be left with the “relist” option. Relisting is essentially creating a brand-new post. You’ll have to start the process over, but it’s a great way to give an item that still hasn’t sold another chance at a fresh start.

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Why You Should Renew Your Listings?

Renewing is not just a chore; it’s a strategic move. Here’s why it’s so important:
  • Increased Visibility: Facebook’s algorithm prioritizes new and recent listings. By renewing your listing, you move it back to the top of the search results, where potential buyers are more likely to see it.

  • Wider Reach: When you renew, your listing gets another chance to be seen by new users who may not have been Browse Marketplace when you first posted it. This is especially helpful for items in high-traffic categories.

  • Saves Time: Renewing a listing is much faster than creating a brand new one. It keeps your photos, description, and other details intact, saving you the hassle of a complete re-post.

How to Renew Your Listings?

The process is very straightforward, whether you’re on your phone or a computer.
  • Mobile App:

    1. Open the Facebook app and tap the Marketplace icon (the “house” icon).

    2. Tap on your profile icon (or the “Selling” button) to access your listings.

    3. Find the listing you want to renew.

    4. If the listing is expired and eligible for renewal, you will see a “Renew” button. Tap it, and you’re all set!

  • Desktop:

    1. Go to Facebook.com and click “Marketplace” on the left-hand menu.

    2. Click “Selling” to view your active and expired listings.

    3. Locate the listing and click the “Renew” button next to it.

What Happens When You've Used All Your Renewals?

Once you’ve renewed a listing five times, you won’t see the “renew” button anymore. At this point, your options are to either delete the listing or wait for a “relist” option to appear.
Relisting is a manual process that essentially creates a new post with the same information. You can use this as an opportunity to change the title, add new pictures, or even adjust the price if the item hasn’t sold.

My Experience: Renewing vs. Relisting

From my own experience, I’ve found a rhythm that works for me. When I post a new item, I’ll track its performance. If it gets a lot of views and inquiries in the first week but no takers, I’ll renew it on the seventh day. I’ll continue to do this as needed. If an item still hasn’t sold after four or five renewals, I know it’s time to re-evaluate. I’ll either lower the price, take better pictures, or rewrite the description to attract new interest.
I’ve found that sometimes, simply deleting and creating a brand new post—even if you’ve still got renewals left—can be a good strategy. A fresh listing can catch the eye of a different set of buyers and give you another shot at a quick sale.

Final Thoughts:

Mastering the art of renewing your Facebook Marketplace listings is a simple but powerful strategy to increase your chances of a sale. It’s a free, easy way to keep your items visible and at the forefront of buyers’ minds. By keeping track of your renewals and knowing when it’s time to relist, you’ll be well on your way to selling more on the platform.

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Mbial Business specializes in helping businesses grow their online presence through Facebook & Instagram advertising, shop setup, and troubleshooting account issues. Whether you’re looking to increase sales, gain more engagement, or optimize your ads for better performance, I provide expert guidance tailored to your needs.

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