Facebook Marketplace Policies: What You Can Sell

Facebook Marketplace is a dynamic hub for buying and selling, offering unparalleled reach to local and even national customers. For businesses and individuals alike, it’s a powerful tool for moving inventory, finding deals, and connecting with communities. However, if you’ve ever had a listing mysteriously disappear or been unable to renew it (a common frustration, as you might know!), the culprit is often a violation of Facebook’s Commerce Policies or Community Standards.
Understanding these rules isn’t just about avoiding penalties; it’s about ensuring your listings stay visible, your account remains in good standing, and your selling efforts are consistently successful. Let’s demystify what you can and can’t sell on Facebook Marketplace and why listings frequently get removed.

Why Do Listings Get Removed?

Meta (Facebook’s parent company) designs its platforms to be safe and trustworthy environments. Their policies are in place to:
  • Prevent illegal or unsafe activities: No illegal drugs, weapons, or dangerous goods.

  • Protect users from fraud and scams: No misleading claims, counterfeit goods, or predatory practices.

  • Maintain a positive user experience: No spam, harassment, or inappropriate content.

  • Ensure fair trading: Clear, honest descriptions and legitimate items.

When a listing disappears, it’s usually because Meta’s automated systems or human reviewers have flagged it for not adhering to these principles.

Key Policy Categories & Common Violations:

Here’s a breakdown of the most common reasons why Facebook Marketplace listings are removed:

1. Prohibited Items:

These are items that are never allowed for sale on Marketplace.
  • Illegal, Prescription, or Recreational Drugs & Related Paraphernalia: This includes cannabis, opioids, illegal steroids, and even items used to create or consume them.

  • Weapons, Ammunition, Explosives: Firearms (real or replica), gun parts, ammunition, knives (specifically for combat or with specific blade types, though kitchen knives are usually fine), fireworks, and explosive materials.

  • Animals (Live Animals & Animal Parts): You generally cannot sell live animals (including pets, livestock, or exotic animals). Specific animal parts (e.g., ivory, certain furs) are also prohibited, often due to endangered species protection.

  • Hazardous Goods & Materials: Flammable, explosive, toxic, or radioactive materials.

  • Medical & Healthcare Products: Prescription drugs, medical devices (e.g., pacemakers, defibrillators), contact lenses, first aid kits, or anything that implies a medical treatment or diagnosis.

  • Adult Products or Services: Sexual enhancement products, pornography, or services of a sexual nature.

  • Alcohol & Tobacco Products: This includes cigarettes, cigars, vaping products, e-cigarettes, and any alcoholic beverages.

  • Real Money, Counterfeit Currency, and Financial Instruments: Counterfeit money, bank notes, or documents like stocks or bonds.

2. Restricted Items (Require Specific Conditions):

These items might be allowed under very specific circumstances or with certain disclaimers, but are often removed due to strict interpretation.
  • Dietary Supplements: Generally allowed, but claims must be truthful and not misleading. Claims of miraculous weight loss or cures are often flagged.

  • Event Tickets: Often permitted, but scalping (selling above face value) or selling unauthorized tickets can lead to removal.

  • Gambling Products: Products facilitating illegal gambling are prohibited.

  • Vehicles: Vehicles are generally allowed, but listings must adhere to specific automotive guidelines (e.g., proper title, VIN).

  • Recalled Products: Any product subject to a government or manufacturer recall is prohibited.

3. Listing Content & Practice Violations:

Beyond the item itself, how you list and sell it matters.
  • Misleading, Deceptive, or Fraudulent Listings:

    • Inaccurate Descriptions: Product condition, features, or price must be truthful.

    • False Claims: Exaggerated promises (e.g., “guaranteed to make you rich”).

    • Clickbait: Using sensational headlines or images unrelated to the item.

    • Non-existent Items: Listing something you don’t actually possess or intend to sell.

  • Spamming:

    • Excessive Duplicate Listings: Posting the same item repeatedly or creating multiple similar listings, especially if they’re identical. While sometimes allowed for different regions, doing it too frequently or without clear differentiation can be seen as spam.

    • Irrelevant Tags/Keywords: Using keywords in your title or description that have nothing to do with the item to try and game search results.

  • Discriminatory Practices:

    • Listings that express or imply a preference, limitation, or discrimination based on race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, or medical condition.

  • Infringement of Intellectual Property:

    • Selling counterfeit goods or items that infringe on copyrights or trademarks (e.g., fake designer bags, unauthorized reproductions of artwork).

  • Off-Platform Transactions:

    • Attempting to redirect buyers to external websites or asking for direct payments outside of Messenger before any agreement is made. Facebook wants transactions to start within its ecosystem.

  • Inappropriate Images:

    • Using sexually suggestive images, graphic violence, or anything deemed offensive.

    • Using stock photos for used items when the actual item’s condition needs to be shown.

Why Your Listing Was Removed?

1. You'll Get a Notification:

If your listing is removed, Facebook usually sends a notification to your associated profile or Page, often with a reason. Check your Support Inbox or Account Quality.

2. Review the Policy:

Read the specific policy cited. Sometimes, it’s a minor detail you overlooked.

3. Edit and Relist:

If you identify the violation (e.g., “Oops, I used a forbidden keyword” or “This item is actually prohibited”), edit the listing to comply or don’t relist the item.

4. Appeal the Decision:

If you believe the removal was a mistake (e.g., your item was misunderstood, or you believe it complies), you’ll often see an “Appeal” or “Request Review” button next to the removed listing in your “Your Listings” section. Provide a clear, concise explanation.

Best Practices to Keep Your Listings Live & Compliant:

  • Read the Commerce Policies: Seriously, take the time to read them. They are updated, so periodic review is a good idea.

  • Be Honest and Clear: Your description should accurately represent the item’s condition, features, and price.

  • Use High-Quality, Relevant Photos: Show the actual item from multiple angles. Avoid overly edited or misleading images.

  • Categorize Correctly: Choose the most accurate category for your item.

  • Avoid Forbidden Language/Keywords: Steer clear of terms that might trigger automated flags for prohibited items, even if your item isn’t one (e.g., avoid “gun” if you’re selling a water pistol, use “toy blaster” instead).

  • Stay Within the System: Initiate communication and discussions about the item within Facebook Messenger. While you’ll eventually exchange personal details for pickup/delivery, don’t try to force transactions off-platform prematurely.

  • Keep Your Account Clean: Maintain a good standing on your personal Facebook profile. Repeated Community Standard violations can impact your Marketplace access.

  • Don’t Try to Trick the System: Attempts to circumvent policies (e.g., misspelling forbidden words, using symbols) are often detected and can lead to harsher penalties.

Final Thoughts:

By taking the time to understand and follow Facebook’s Marketplace policies, you’re not just avoiding frustration; you’re building a trustworthy presence that benefits both you and your potential customers. This ensures your listings stay active, visible, and ready to make a sale.

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