Unlocking the Power of Shoppable Posts
Instagram Shop allows you to link products to photos on your account by adding tags, making it an ideal platform for eCommerce stores. Here’s how you can benefit from this feature:
Sell Organically
Adding prices and sales pitches to attractive lifestyle images can sometimes detract from the aesthetic appeal. Shopping on Instagram offers a more natural experience by incorporating subtle visual cues, such as a white shopping bag icon in the top right corner of posts, indicating shoppable content. This creates an immersive storefront experience that feels organic and appealing.
Highlight Product Details
Shopping posts directly provide consumers with essential information in your Instagram feed. Users can access critical product details and prices by tapping a post, simplifying their decision-making process.
Pave an Easy Path to Purchase
If a user likes a product, they can tap the “Shop Now” button to be taken directly to your store, making the purchasing process quick and straightforward.
Supercharge Discovery
According to Amy Cole, head of product development at Instagram, the shopping tool aims to foster a “mindset of discovery” among users. Your products can appear in the Search & Explore tab, reaching potential customers you might not have otherwise encountered.
With these features, Instagram transforms browsing into buying in three steps: see, tap, and shop.
Eligibility for Shopping on Instagram
To use the Shopping Instagram feature, you must have an Instagram business account, which requires approval. This feature is only available for physical products, and some countries are excluded. For more details, check out the guide on how to get approved for Shopping on Instagram.
Note: If you are having any issues we can help you set up your WooCommerce Instagram Shop, link it properly with your store, and make it fully synchronized. contact us and we can set up a meeting ASAP.
Setting Up WooCommerce Instagram Shop:
Set Up a Facebook Page and Catalog
Instagram fetches your product inventory from a Facebook catalog, not directly from your WooCommerce store. Create a Facebook page and set up your catalog with all your products.
Convert to an Instagram Business Account
If you don’t already have one, convert your Instagram account to a business account. This will give you access to Instagram’s business tools, including Shopping.
Connect Your Facebook Product Catalog
Link your Facebook catalog to your Instagram business account. This step is crucial as it allows Instagram to pull product information from your Facebook catalog.
Request Approval for the Shopping Feature
Submit your account for review and approval to enable the Shopping feature. Approval may take a few days.
Once approved, you can start tagging products in your posts. Choose photos you want to feature and tag up to five products per image or up to 20 products per carousel. Add filters and captions to enhance your posts.
For detailed instructions, refer to the documentation on WooCommerce Instagram Shop.
Tag Your Products
To set up WooCommerce Instagram Shop, you need:
- A WooCommerce store located in a supported country.
- A Facebook page for your business.
- An Instagram business account.
Activating the Shop Tab on Instagram
Create at least nine shopping posts on your Instagram business profile to activate the Shop tab for your audience. This tab will make it easier for users to discover and browse your products directly from your profile.
Case Study: HandBuilds
HandBuilds is a brand-new handmade leather goods business. Owner Rémi utilizes the WooCommerce Instagram Shop tagging feature to ensure his existing followers know his products are for sale. By leveraging this feature, Rémi effectively turns his Instagram feed into a shoppable storefront, boosting visibility and sales.
Tips for Effective Shopping on Instagram Posts
Tag Multiple Products
Tagging multiple products in a single post can help your audience explore and browse your offerings more thoroughly.
Use Instagram Stories
Inform your audience that they can now shop your posts using Instagram Stories. This can drive more traffic to your shoppable posts.
Leverage Different Shopping Formats
Experiment with various shopping formats, such as tagging a single image or multiple images in a carousel. This variety can enhance user engagement.
Ensure Accurate Tagging
Make sure each tag touches the correct product in the image so shoppers know precisely which product the tag refers to. This reduces confusion and enhances the shopping experience.
Maximizing the Potential of Shopping on Instagram
Shopping on Instagram is only suitable for some businesses, but it can be incredibly effective for eCommerce, particularly those selling physical products. Integrating this feature into your marketing strategy allows you to reach a broader audience and drive more sales.
If you decide to try Shopping on Instagram, share your experiences in the comments and let us know how it goes. Remember to tag @WooCommerce in your Shopping posts so we can see your progress!
Conclusion
WooCommerce Instagram Shop is a powerful tool for eCommerce businesses looking to enhance their social media presence and boost sales. Turning your Instagram feed into a shoppable storefront can create an immersive and seamless shopping experience for your audience. Follow the steps outlined in this guide to set up Shopping for Instagram with WooCommerce and start reaping the benefits of this innovative feature.
At Mbial Business, a digital agency based in Morocco, we help businesses worldwide grow their online presence. Specializing in Facebook and Instagram advertising, we also ensure the approval of shops, including WooCommerce Instagram Shops, no matter where your business is located. Let us assist you in maximizing your store’s potential on these platforms!
