How Do You Set Up Shopping on Instagram for Shopify?

Instagram has over one billion users, making it a great platform for businesses to reach potential customers. If you have a Shopify store, you can make the most of Instagram by using Instagram Shopping. This feature lets you turn your Instagram feed into a shoppable storefront, making it easy for people to move from browsing your photos to buying your products.

The Power of Shoppable Posts:

Instagram Shopping allows you to tag products in your photos, making it perfect for eCommerce stores. Here’s how it can help:

Sell Naturally:

Adding prices and sales pitches to beautiful lifestyle photos can sometimes spoil the look. Instagram Shopping makes it easier by adding subtle cues like a small shopping bag icon in the top right corner of posts. This way, your posts look natural and appealing.

Show Product Details:

Shopping posts give users essential information directly in your Instagram feed. When someone taps a post, they can see product details and prices, making their decision easier.

Easy Path to Purchase:

If someone likes a product, they can tap the “Shop Now” button to go straight to your store. This makes the buying process quick and simple.

Boost Discovery:

Amy Cole, head of product development at Instagram, says the shopping tool is designed to create a “mindset of discovery.” Your products can appear in the Search & Explore tab, reaching potential customers you might not have found otherwise.

With Instagram Shopping, users can go from seeing to shopping in just three steps: see, tap, and shop.

Getting Approved for Instagram Shopping:

To use Instagram Shopping, you need an Instagram business account, which must be approved. This feature is only available for physical products, and not all countries are supported. For more details, check out how to get approved for Instagram Shopping.

Note: If you are having any issues we can help you set up your shop on Instagram, link it properly with WooCommerce, and make it fully synchronized. contact us and we can set up a meeting ASAP.

Setting Up Instagram Shopping with Shopify:

To set up Instagram Shopping with Shopify, you’ll need:

A Shopify store in a supported country.
A Facebook page for your business.
An Instagram business account.

Step 1: Set Up a Facebook Page and Catalog:

Instagram pulls your product inventory from a Facebook catalog, not directly from your Shopify store. Create a Facebook page and set up your catalog with all your products.

Step 2: Convert to an Instagram Business Account:

If you don’t have one already, switch your Instagram account to a business account. This gives you access to Instagram’s business tools, including Shopping.

Step 3: Connect Your Facebook Product Catalog:

Link your Facebook catalog to your Instagram business account. This lets Instagram pull product information from your Facebook catalog.

Step 4: Request Approval for the Shopping Feature:

Submit your account for review to enable the Shopping feature. It might take a few days to get approved.

Step 5: Tag Your Products:

Once approved, you can start tagging products in your posts. Choose photos you want to feature and tag up to five products per image or up to 20 products per carousel. Add filters and captions to enhance your posts.

For detailed instructions, check the guide on Instagram Shopping with Shopify.

Activate the Shop Tab on Instagram:

Create at least nine shopping posts on your Instagram business profile to activate the Shop tab for your audience. This makes it easier for users to discover and browse your products directly from your profile.

Example: HandBuilds:

HandBuilds is a new handmade leather goods business. Owner Rémi uses Instagram Shopping to let his followers know his products are for sale. By tagging products in his posts, Rémi turns his Instagram feed into a shoppable storefront, increasing visibility and sales.

Tips for Effective Instagram Shopping Posts:

Tag Multiple Products:

Tagging several products in one post can help your audience explore and browse your offerings more thoroughly.

Use Instagram Stories:

Tell your audience they can now shop your posts using Instagram Stories. This can drive more traffic to your shoppable posts.

Try Different Shopping Formats:

Experiment with different formats, like tagging a single image or multiple images in a carousel. This can increase user engagement.

Accurate Tagging:

Make sure each tag is on the correct product in the image so shoppers know exactly what they’re looking at. This reduces confusion and improves the shopping experience.

Making the Most of Instagram Shopping:

Instagram Shopping isn’t suitable for all businesses, but it’s very effective for eCommerce, especially those selling physical products. Using this feature in your marketing strategy helps you reach a broader audience and drive more sales.

If you try Instagram Shopping, share your experience in the comments and let us know how it goes. Don’t forget to tag @Shopify in your Shopping posts so we can see your progress!

Conclusion:

Instagram Shopping is a powerful tool for eCommerce businesses looking to boost their social media presence and increase sales. Turning your Instagram feed into a shoppable storefront creates an immersive and seamless shopping experience for your audience. Follow these steps to set up Instagram Shopping with Shopify and start enjoying the benefits of this innovative feature.

Book your Zoom meeting

Free of charge

This meeting is totally free of charge and you don’t have to pay anything for it

Flexible Hours

I am available all week long, even during the weekend or holidays

Cancel or Reschedule

If for any reason, you couldn’t make it, please feel free to reschedule for your next earliest conviences

You Have a question?

Please feel free to contact me here if you have any questions