How to Create a Facebook Shop in 9 Simple Steps? An Ultimate Retailer Guide
Basic Knowledge About Facebook Shop:
What is a Facebook Shop?
Facebook Shop Requirements:
With that being said, not everyone can take the advantage of Facebook Shop. Until now, only businesses located in supported areas can access and use this amazing feature to grow their sales volume.
On top of that, your business has to meet other Facebook commerce eligibility requirements to be able to operate a Facebook store normally:
- Comply with Facebook Terms of Service and Community Standards.
- Represent your business and complete domain verification.
- Maintain a sufficient follower base.
- Provide accurate information and follow best practices.
Facebook Shop: Cost & Features:
Cost of a Facebook Shop:
Setting up a Facebook Shop is completely free, making it an attractive option for businesses of all sizes. However, Facebook does charge a fee for each transaction, currently set at 5% per shipment or a flat fee of USD 0.40 for shipments of USD 8.00 or less, to cover payment processing costs, taxes, and other programs. Additional costs can arise from advertising, as running Facebook Ads to enhance your shop’s visibility involves variable costs based on factors like target audience and ad placement. Additionally, optional services like hiring our agency to help create and set up shops on Facebook and Instagram, even for businesses in non-eligible countries, can ensure optimization and compliance, saving time and potential hassle.
Facebook Shop Features:
Serving as an eCommerce platform, Facebook Shop offers several outstanding features that considerably boost small-sized businesses.
- Unlimited product addition: Facebook Shop allows you to add as many products as you can.
- Product inventory customization: The searching item process will be easier since sellers can group products under different categories.
- Customer communication: Merchants can put in touch with their customers through messages.
- Insights acquisition: Views, clicks, and purchases for each product are reported.
Facebook Shop Pros & Cons:
Facebook Shop Pros:
- A large number of potential buyers from Facebook’s huge base of daily and monthly active users
- Various ways to reach out to the targeted audience thanks to Facebook’s algorithm of likes, shares, and comments
- Direct interaction between sellers and users via comments and Facebook Messenger
- Traffic boost to your current website
- Easy integration with other eCommerce platforms
Facebook Shop Cons:
- Slow leading time
- High transaction fee
- Lack of sales features
- Only available in some supported regions
How to Start an Online Boutique on Facebook?
#1. Set up a Facebook Shop
In this step, you will learn how to create a Shop page, set up the Shop details, and sync a partner platform (if any).
Create your shop page
If you don’t know how to start an online boutique on Facebook, there are 2 possible ways for you to choose:
- Using Facebook Commerce Manager: If you already own a Facebook Page, you can convert them to Facebook Shop with Commerce Manager. Otherwise, you should go ahead to create a Facebook Business Page in advance.
- Via eCommerce platforms: If you are selling on other eCommerce platforms (such as Shopify, BigCommerce, or WooCommerce), install the app from the app stores to link your Facebook account with the current eCommerce sites. You can also use multichannel listing software to manage your business across multiple sales channels.
Create a Facebook Shop using Commerce Manager
Facebook Commerce Manager serves as the hub for all of your selling activities across Facebook and Instagram. From here, you are able to manage product catalogs, view sales activity, and enable checkouts at ease after learning how to start an online boutique on Facebook.
Go to your Facebook Business page, then click on the shop tab on the left side. Bear in mind that you must have admin credentials to be able to do this. In case you cannot find or don’t know how to get the button Shop on your pages, you can change the Page template by choosing More → Edit Tabs and enabling the Shop option.
#2. Configure your Shop
a. Checkout with Facebook or Instagram:
- Own a Facebook Page and catalog in the same Business Manager.
- Have Manage permissions for your Page.
- Able to manage catalogs in the Business Manager.
- Have a commerce account connected to your Facebook Page and catalog. This account will be created automatically when you set up your shop for the first time.
B. Checkout on your current website
- Be a Business Manager admin.
- Own your Facebook Page and catalog in the same Business Manager.
- Have Manage Page permissions for the Page and Manage catalog permissions for the catalog in
- Business Manager.
C. Checkout via direct messages
#3. Add shipping and return options
#4. Review your shop details
#5. Manage your catalog
#6. Customize your Facebook Shop
- From your Commerce Manager dashboard, navigate to the left-hand menu.
- Select Shop and hit on the Edit icon.
#7. Publish your shop
#8. Promote your Facebook Shop
a. Facebook Shop traffic ads
b. Facebook Shop dynamic ads
#9. How to Start an Online Boutique on Facebook: FAQs
a. Is it worth selling on Facebook Shop?
b. Is it free to set up a shop on Facebook?
c. Can you sell products on Facebook without a website?
d. What aren't you allowed to sell on Facebook?
Aside from that, not every physical product can be sold on Facebook stores. Below is the list of products you can not sell on your Facebook store:
- Adult products
- Alcohol, nicotine, drugs, or paraphernalia
- Animals or animal parts
- Body parts or fluids
- Virtual currency
- Hazardous Goods and Materials
- Ingestible Supplements – vitamins, protein powder, human growth hormones, etc.
- Medical or healthcare products
- Recalled products
- Used cosmetics
- Weapons, ammo, and explosives
- Gift cards or vouchers
- Event tickets, transit tickets, admission tickets
E. What's the difference between Facebook Marketplace and Facebook Shop?
Facebook Shops:
- Facebook sellers (both individuals and companies) are able to list and sell their products right from within the platform
- Support transactions and allow redirecting to external e-commerce sites
- Facebook users can buy from different Facebook Shops, unlimitedly
Facebook Marketplace:
- Facebook users are able to list, find, and advertise products in their area
- Do NOT support transactions
- Facebook users can buy and sell a limited number of products
Final Words:
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