The 2026 Bottom Line: In January 2026, ecommerce brands are paying an average $1.15 to $1.85 per click (CPC) and $9.50 to $12.00 per 1,000 impressions (CPM). However, high-performing Reels ads currently see costs as low as $0.45 CPC due to Meta’s aggressive algorithm favoring short-form video engagement. How much do Instagram ads...
Key Takeaway: The “Signal-First” Strategy To scale Facebook ads in 2026, move beyond manual targeting. Success now relies on Signal-First Scaling: feeding Meta’s Andromeda AI high-quality first-party data via Conversions API (CAPI) and using “Broad” targeting. Focus on creative diversity (UGC, Reels, and Statics) rather than button-clicking to lower CPAs and sustain growth....
You’ve spent hours picking the perfect products, crafting your brand identity, and syncing your catalog to platforms like Instagram. Your store looks professional, and your products are high-quality. But there is a silent hero on your website that is likely being underutilized: your product images. At Mbial Business, we specialize in helping store...
If you’ve spent hours setting up your product catalog only to be met with the dreaded “this shop isn’t available in your region” error, you aren’t alone.As we move into 2026, Instagram Shopping has become more integrated with Meta’s AI-driven “Advantage+” ecosystem, but regional restrictions have actually become stricter. Meta now uses more...
The reality is, customer acquisition costs (CAC) are suffocating your profit margin. Founders often celebrate the new customer, but they neglect the customer they already have. For every $1 you spend acquiring a new customer, you could spend as little as $0.05 to $0.25 to keep an existing one. That’s why retention is...
In the fast-paced world of online retail, the first sale is often seen as the finish line. But for a business to thrive and achieve sustainable growth, that first click is just the beginning. The real prize isn’t a single transaction; it’s a lifelong customer. While customer acquisition costs have soared, it’s now...
For small businesses leveraging Meta Shops, a significant change has just rolled out in the US that could be quietly costing you sales. Meta is actively phasing out its in-app checkout feature, meaning customers who click on your products within Instagram or Facebook Shops are no longer completing their purchase directly on the...
The choice between SEO and paid ads depends on your business’s goals and timeline. Paid ads provide instant traffic and quick results, while SEO is a long-term strategy for building a sustainable, free traffic source. For most businesses, the most powerful and effective approach is to use both strategies in a complementary way....
You can take professional-looking product photos with a smartphone, good lighting, and a few affordable tools. The key is to use natural, indirect light, a simple white background, and a tripod for stability. By shooting from multiple angles and editing the final images on your phone, you can create stunning visuals that build...
You’ve done the hard work. You’ve built your online store, you’re driving traffic from ads and SEO, and your visitors are landing on your product pages. But then… nothing. They browse, they read, and they leave without buying. This is a common and frustrating reality for many new business owners. The problem isn’t...
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