Leads

In the digital world, you constantly hear terms like “SEO,” “PPC,” and “Conversions.” If you’re a small business owner, you might be wondering: what does all that have to do with getting customers?One of the most important concepts for growing your business online is Lead Generation. Simply put, it’s the process of getting...

Most businesses are currently sending valuable traffic to their websites and immediately asking visitors to buy something or submit for a quote. This classic approach fails because the vast majority of visitors aren’t ready to buy yet, leading them to leave and never return.The objective of that first interaction—whether “submit for a quote”...