If you’re an ambitious small business owner using Squarespace for your online store, you likely jumped at the chance to use Meta Shops (on Facebook and Instagram) to showcase your products. It’s a fantastic idea: customers see a product they love, click ‘Add to Cart,’ and are seemingly seamlessly redirected to your website...
For small business owners, your Instagram Strategy needs to be efficient, authentic, and high-impact. Reposting stories is one of the most powerful ways to integrate social proof and user-generated content (UGC) into your marketing mix without dedicating hours to content creation. Knowing how to repost a story on Instagram is more than just...
Big news for e-commerce businesses leveraging Meta’s platforms: the in-app checkout feature is officially retiring in 2025. This isn’t just a minor tweak; it’s a fundamental shift that will impact how you sell, advertise, and connect with your customers. The good news? With proper preparation, this change presents a massive opportunity for growth....
As you prepare to finalize your 2026 social media budget, it’s time to abandon the old playbook. The days of simply allocating a lump sum to a single ad platform are gone. In 2026, social media is more than just a marketing channel; it’s a living ecosystem of content, communities, and commerce. The...
For small businesses leveraging Meta Shops, a significant change has just rolled out in the US that could be quietly costing you sales. Meta is actively phasing out its in-app checkout feature, meaning customers who click on your products within Instagram or Facebook Shops are no longer completing their purchase directly on the...
The rise of AI has sparked a massive debate in the marketing world. On one hand, AI promises to automate tasks, personalize content, and provide unprecedented insights.On the other, it raises concerns about authenticity, increased competition, and the human element of marketing. So, is AI making social media better or worse for marketers?...
In the modern e-commerce landscape, an online store is just one piece of the puzzle. With millions of users actively Browse and engaging with brands, Instagram has become a digital shopping mall. The ability to turn your profile into a fully functional storefront is a game-changer for businesses looking to convert social media...
You’ve done it. You’ve launched your brand-new online store. The products are perfect, the photos are stunning, and the checkout process is flawless. But as the days turn into weeks, the silence is deafening. The only visitors you’re getting are your friends and family. This is the moment when the hard work truly...
It’s frustrating when you have the perfect post, and the “Boost Post” button is greyed out. This is a common problem for creators and businesses, and it’s more than just a minor inconvenience—it’s a roadblock to your growth. This guide will not only help you solve the immediate issue but also explain why...
You’ve got the perfect video. The visuals are stunning, the message is clear, and it’s ready to go live. There’s just one problem: when you try to add music, all the popular songs are missing. Instead, you’re faced with a limited library of generic tracks, leaving your Reel or Story feeling flat. This...
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