You probably know mailerlite for its clean interface and generous free tier, but it has evolved into a powerhouse that rivals high-end enterprise tools. Beyond simple newsletters, you can now use mailerlite to build full-scale websites with password-protected pages, sell digital products via stripe with 0% commission, and even talk to your subscriber...
To generate sales while you sleep, you need automated email sequences that trigger based on specific customer behaviors. The five most effective workflows are the Welcome Series, Abandoned Cart Recovery, Post-Purchase Upsell, Win-Back Campaign, and Browse Abandonment. These workflows work because they deliver the right message at the exact moment a lead is...
To build a profitable email list from scratch, you must shift from “collecting emails” to “solving specific problems.” The fastest way to reach your first 1,000 subscribers is to create a high-value lead magnet—like a checklist or template—that solves one immediate pain point for your target audience. Once you have this asset, place...
For the vast majority of small businesses, MailerLite offers the best ROI in the email marketing industry due to its rare balance of high-end automation and bottom-tier pricing. While competitors often gatekeep advanced features behind expensive “Pro” tiers, I’ve found that MailerLite provides multi-step automations and a robust drag-and-drop editor even on its...
Your emails are hitting the spam folder because you’ve likely triggered one of three “silent alarms”: technical authentication failures (SPF, DKIM, DMARC), a degraded sender reputation, or engagement-killing content. If your technical records are missing or misconfigured, mailbox providers like gmail and outlook will automatically flag you as a security risk. To fix...
In a crowded inbox, your email subject line is everything. It’s the gatekeeper to your content, the doorman to your offer, and the first (and often only) impression you get. A compelling subject line doesn’t just invite a click; it battles for attention against dozens of other messages, all vying for your subscriber’s...
For many businesses, email marketing begins and ends with a weekly newsletter. While newsletters are great for keeping your audience informed, they’re only scratching the surface of what’s possible. The real power of email marketing lies in automation—the ability to send the right message to the right person at the exact right moment,...
In the ever-changing digital landscape, marketing trends come and go. One day, a platform is the hot new thing, and the next, its algorithm changes, and your audience disappears. While social media platforms remain vital for discovery and brand building, there’s one marketing channel that continues to defy trends and deliver an unparalleled...
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