In the past, marketers relied on surveys and simple demographics to understand their customers. We built personas based on age, gender, and location, hoping they would be enough to create a connection. Today, that approach is obsolete. AI has opened a new frontier in audience intelligence, allowing us to move beyond simple demographics...
In the fast-paced world of social media, being reactive isn’t enough to win; you have to be proactive. Waiting for a trend to hit the mainstream means you’re already late to the party. The new marketing superpower is predictive insights, and AI is the key to unlocking it. AI tools can analyze vast...
Meet Lil Miquela, a 20-year-old model and musician with millions of followers. She has collaborated with Prada, Samsung, and Calvin Klein. Her content is flawless, her schedule is always open, and she will never be involved in a public scandal. Why? Because Lil Miquela isn’t a person. She’s a digital creation, a hyper-realistic...
The rise of AI has sparked a massive debate in the marketing world. On one hand, AI promises to automate tasks, personalize content, and provide unprecedented insights.On the other, it raises concerns about authenticity, increased competition, and the human element of marketing. So, is AI making social media better or worse for marketers?...
In the crowded world of social media, a “one-size-fits-all” content strategy is a surefire way to get lost in the noise. Today’s consumers expect content that is tailored to their interests, but creating unique, personalized posts for every audience segment seems impossible—until now. AI is the game-changer that allows you to break through...
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