Digital Marketing Agency | Facebook & Instagram Shop Expert

How to Add a "View Shop"
Button on Your Instagram Posts

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Instagram has become a powerhouse for businesses looking to showcase their products and services to a vast audience. With the introduction of features like Instagram Shops, businesses can now easily sell directly through the platform. One of the key elements to drive sales is adding a “View Shop” button to your Instagram posts. This button acts as a gateway for your followers to explore your products further and make purchases. Here’s how you can add a “View Shop” button to your Instagram posts:

Step 1: Set Up Your Instagram Shop

Before you can add a “View Shop” button to your posts, you need to have an Instagram Shop set up. To do this, you’ll need to have a Facebook Shop as well, as Instagram and Facebook are interconnected for shopping features. Follow these steps to set up your Instagram Shop:
  1. Connect to Facebook: Go to your Instagram profile, tap on the menu icon, and select “Settings.” From there, tap on “Business,” then “Set Up Instagram Shopping.” Follow the prompts to connect your Instagram account to a Facebook Page.
  2. Add Products: Once your Facebook Shop is set up, you can start adding products to your catalog. Go to your Facebook Page, click on “Shop” in the left-hand menu, and then click on “Add Product.” Fill in the product details, including photos, descriptions, and prices.
  3. Get Approved: After adding products to your catalog, you’ll need to get your Instagram Shop approved. This process can take a few days as Facebook reviews your account to ensure it meets their commerce policies.

Step 2: Create Your Post

Once your Instagram Shop is set up and approved, you can start creating posts that showcase your products. When creating a post, make sure to include high-quality images of your products and engaging captions that highlight their features and benefits.

Step 3: Add the "View Shop" Button

To add the “View Shop” button to your post, follow these steps:
  1. Open Instagram: Go to your profile and tap on the “+” icon to create a new post.
  2. Select Your Photo: Choose the photo you want to use for your post.
  3. Write Your Caption: Craft a caption that describes your product and encourages followers to click on the “View Shop” button to learn more.
  4. Tag Products: Tap on “Tag Products” and select the products in your catalog that are featured in the post.
  5. Add the “View Shop” Button: After tagging your products, tap on “Advanced Settings” at the bottom of the screen. Then, tap on “Add Shop Button” and select “View Shop.” This will add a button to your post that directs users to your Instagram Shop.
  6. Share Your Post: Once you’ve added the “View Shop” button, you can share your post to your feed.
By following these steps, you can easily add a “View Shop” button to your Instagram posts, making it easier for your followers to discover and purchase your products.

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3 thoughts on “How to Add a “View Shop” Button on Your Instagram Posts”

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